adultDelux Reloaded

AT&T launches its own browser, Pogo

The obvious first question one asks the AT&T execs when beginning a discussion of Pogo, the company’s new Web browser, is “What is AT&T doing getting into the browser market?” The answer you get is, at first, amusing. It’s a chance to build “another relationship with the customer,” they say. They also tell you it could be a great conduit for AT&T messages (e.g., brand or product advertising). Sounds like the makings for a truly awful product, does it not?

But here’s the weird thing: Pogo is not awful. Putting aside what might happen to the product should the AT&T brand Nazis get hold of it, it is, even in the early beta I got access to, a solid, usable Web browser.

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